Growing up in Hearst, Northern ontario with both parents working their entire career in forestry for the MNR, i grew up in an environment that had deep love and respect for our forests. Moving to Toronto to study audio software engineering, then co-founded the first startup to develop peer-peer recording solutions in San Francisco, which led to contracting for Google and Facebook.

While in California, fell in love with photography and decided to merge love of technology and content creation and moved into marketing. Coming back to Canada and working on national advertising campaigns for BMO, Pita Pit, and Tourism Boards. Coming full circle to using the skill sets acquired over my entire career to come back home to northern Ontario and love of the forest and aiding in creating a new paradigm for conservation, transparency to the fungi / organic medicinal compound market.